About

This is a website about celebrities and branding – and especially those instances where these two worlds meet.

Celebrity Stamp

The world is celebrity mad these days. And many companies want to capitalize on this craze by trying to connect their brand with a popular celebrity. They seek endorsement by public figures – the celebrity stamp.

This blog will explore the world of movie stars, rock stars, popular athletes and other celebs. Not in search of gossip, but looking for celebrities’ links with marketing.

Celebrity Stamp Collector

Marketing and branding have always had my interest. Music was my first love, and it will be my last (sounds familiar somehow). Watching movies is one of my favourite past times.

To immerse myself in the world of marketing/branding as well as sports, movies and music (among others) will be a feast. For this mission I call myself the (Celebrity) Stamp Collector.

I find it interesting to see which products are purposefully or accidentally linked to what celebrity in this overly sponsored world that we live in today. The power of association is very, very powerful. This can be either an intended endorsement, or merely a connection made because the celebrity happened to be photographed using a certain product, wearing certain clothing or being in a certain place. What impact does this celebrity stamp have on both brand and celebrity? Does the ad do the celeb justice, or do fans feel he or she has “sold out”? Will a company pull the rug from underneath a famous person when they mess up?

It will be an interesting journey.

Disclosure

You may have seen a number of ads on the pages. Some of the links on the site are affiliate links, and I get a commission if you sell through my link (thank you!). Yes, I intend to make money with this site. If you are interested in advertising on this site, contact me.