The Power Of Association

Archive for the ‘Brands’ Category


You don’t have to be quite dead yet, but Forbes’ Top 10 of top-earning musicians is full with acts that started a long time ago – think 1980’s.

A lot of that income comes from touring, merchandising sales, product endorsements and sales of their catalogs, although that last ingredient has taken a nose-dive the past decade.

Here are the rock bands and solo artists that added most to their bottom line between June 2009 and June 2010: (more…)

It was to be expected that all the fuss about Tiger Woods’ “transgressions” would have a financial fall-out somehow. Consultancy firm Accenture has severed their 6-year ties with the golf star, and Gilette will limit Woods’ marketing presence. The public image of Mr. Perfect has been tarnished, and endorsement deals based on this images have been, and probably will be, pulled.

I find the whole public mud-slinging a far from elegant feature of the American society, which has become all celebrity-crazed and media-horny. (more…)

Online tickets sales for Bruce Springsteen and the E Street Band’s Giants Stadium concerts in East Rutherford, New Jersey (NJ) for  September 30, October 2 and October 3 started at 10 a.m. EST today. The fact that people are searching all over the Internet to find these tickets is not just because The Boss Bruce Springsteen still rocks, but of course also because of the location of this particular concert. (more…)

Cleveland Caveliers star LeBron James has been chosen as the 2008-09 NBA Most Valuable Player presented by Kia Motors. He appeared on his first Sports Illustrated cover at 17, and now “King James” has been voted the league’s Most Valuable Player by sportswriters and broadcasters – the youngest MVP ever. (more…)

I just wrote about Audrey Tautou’s new commercial (mini movie) “Coco Avant Chanel”, and thought it would be nice to post the previous short Chanel feature, featuring NIcole Kidman, as well. This was dubbed the “most commercial ever”. (more…)

Posters to promote the new minimovie “Coco Avant Chanel” for the biggest selling scent of all time Chanel No.5 were banned by Metrobus, which runs advertising on Paris’ trains and buses. Why? Because actress Audrey Tautou (not Tatou) is shown smoking a cigarette. Interesting detail: the real Coco Chanel smoked about 50 cigarettes a day, and finding a picture of her not holding a cigarette isn’t an easy task. The replacement is a rather neutral image of “Coco Chanel” and the male lead. (more…)

Here is a very low-key interview with Scarlett Johansson about designing the Scarlett ‘Hearts’ Rbk line for Reebok.

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A more produced movie about the Reebok apparel designers working on Scarlett’s shoes:

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Like many sports brands, Reebok uses a lot of celebrities to market its products. This movie from the Reebok website has a number of celebs in it, including Scarlett Johansson, French football player Thierry Henry, American NBA basketball player Allen Iverson and a few other people (sorry…):

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(too bad there isn’t any sound with it)

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