The Power Of Association
It was to be expected that all the fuss about Tiger Woods’ “transgressions” would have a financial fall-out somehow. Consultancy firm Accenture has severed their 6-year ties with the golf star, and Gilette will limit Woods’ marketing presence. The public image of Mr. Perfect has been tarnished, and endorsement deals based on this images have been, and probably will be, pulled.
I find the whole public mud-slinging a far from elegant feature of the American society, which has become all celebrity-crazed and media-horny. (more…)
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