The Power Of Association
Even before it hits the shelves on April 19th, the Dolce & Gabbana make-up line is already a hit in the UK. Fans of the designer cosmetics will have to sign a waiting list for a chance to buy.
A double success! The waiting list will prove to be a goldmine, as it consists of a very eager audience.
The celebrity stamp on this new cosmetics line of the famous fashion designers Dolce & Gabbana is Scarlett Johansson. This 24 year old movie star played in films like The Nanny Diaries, Vicky Cristina Barcelona and Lost In Translation. She was nominated for 4 Golden Globes; one was for her role in Lost In Translation.
Scarlett has modelled for famous designer brands such as Calvin Klein and Louis Vuitton.
Here is the commercial ad for the D & G make up line:
http://www.vimeo.com/3502339In this YouTube video Scarlett says how she is the icing on D+G’s cake:
Associated Press’ description for the Youtube video:
At the launch party of Dolce and Gabbana’s make-up collection in Milan, Scarlett Johansson talks about how honored she is to be the face of this beauty campaign. Other celebrities joining the celebration include Kate Hudson and Freida Pinto. (March 3)
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