The Power Of Association

Archive for the ‘Nike’ Category


It was to be expected that all the fuss about Tiger Woods’ “transgressions” would have a financial fall-out somehow. Consultancy firm Accenture has severed their 6-year ties with the golf star, and Gilette will limit Woods’ marketing presence. The public image of Mr. Perfect has been tarnished, and endorsement deals based on this images have been, and probably will be, pulled.

I find the whole public mud-slinging a far from elegant feature of the American society, which has become all celebrity-crazed and media-horny. (more…)

Cleveland Caveliers star LeBron James has been chosen as the 2008-09 NBA Most Valuable Player presented by Kia Motors. He appeared on his first Sports Illustrated cover at 17, and now “King James” has been voted the league’s Most Valuable Player by sportswriters and broadcasters – the youngest MVP ever. (more…)

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