Celebrity endorsement is not always financially motivated. Some celebs are linking their name to a company or organization because they have to from their stakeholders (record company, movie studio, sports club, etc.) – or because they genuinely care about the product, service or cause of the organization concerned.

Received a notice that Jamie Oliver is following us on Twitter. You know, The Naked Chef. @JamieOliver365 that is… When I checked out the Twitter profile I noticed it wasn’t the official Jamie Oliver Twitter page (@jamie_oliver) – already thought there was too much Internet Marketing related tweets on that account. Anyways, it was a Continue reading →

Robbert “Twilight” Pattinson said he did not want to become a brand, and that he is an actor – not a model. Something that Emma “Harry Potter” Watson doesn’t really agree with… As a popular actor and somebody that actually wears the Burberry brand, he would be ideal for the marketing campaign, which now has Continue reading →

Silly Bandz are the crazy right now. My son came home with a few of these squiggly wristbands in the shape of a few animals. He loves them, They are actively traded in the schoolyard, and sometimes kids are eager to trade just about anything to get a hold of them. Celebrities like Sarah Jessica Continue reading →

You don’t have to be quite dead yet, but Forbes’ Top 10 of top-earning musicians is full with acts that started a long time ago – think 1980′s. A lot of that income comes from touring, merchandising sales, product endorsements and sales of their catalogs, although that last ingredient has taken a nose-dive the past Continue reading →

It was to be expected that all the fuss about Tiger Woods’ “transgressions” would have a financial fall-out somehow. Consultancy firm Accenture has severed their 6-year ties with the golf star, and Gilette will limit Woods’ marketing presence. The public image of Mr. Perfect has been tarnished, and endorsement deals based on this images have Continue reading →

Online tickets sales for Bruce Springsteen and the E Street Band’s Giants Stadium concerts in East Rutherford, New Jersey (NJ) for  September 30, October 2 and October 3 started at 10 a.m. EST today. The fact that people are searching all over the Internet to find these tickets is not just because The Boss Bruce Continue reading →