Cleveland Caveliers star LeBron James has been chosen as the 2008-09 NBA Most Valuable Player presented by Kia Motors. He appeared on his first Sports Illustrated cover at 17, and now “King James” has been voted the league’s Most Valuable Player by sportswriters and broadcasters – the youngest MVP ever. (more…)

There will be a lot (and I mean: a lot…) of (basketball) celebrity stamped ads flying by on our TV screens the next few weeks. The 2009 NBA Playoffs are coming to town, starting this Saturday. And OK, it may not be as huge as the Super Bowl, but it is another peak season in sports-oriented advertising.

And I have found the first-round 2009 NBA Eastern and Western Conference Finals‘ schedule for you. (more…)

The 2009 NBA Playoffs are about to start. Can’t wait for the NBA commercials; here are the ones that we all liked last year: (more…)

Here is a very low-key interview with Scarlett Johansson about designing the Scarlett ‘Hearts’ Rbk line for Reebok.

A more produced movie about the Reebok apparel designers working on Scarlett’s shoes:

Like many sports brands, Reebok uses a lot of celebrities to market its products. This movie from the Reebok website has a number of celebs in it, including Scarlett Johansson, French football player Thierry Henry, American NBA basketball player Allen Iverson and a few other people (sorry…):

(too bad there isn’t any sound with it)