Posters to promote the new minimovie “Coco Avant Chanel” for the biggest selling scent of all time Chanel No.5 were banned by Metrobus, which runs advertising on Paris’ trains and buses. Why? Because actress Audrey Tautou (not Tatou) is shown smoking a cigarette. Interesting detail: the real Coco Chanel smoked about 50 cigarettes a day, and finding a picture of her not holding a cigarette isn’t an easy task. The replacement is a rather neutral image of “Coco Chanel” and the male lead.

The banned image can still be seen on billboards and magazine ads.

The mini movie (or: elongated commercial) is another mix between commercial and cinema, about 5 years after Nicole Kidman starred in another incredibly expensive Chanel movie.

This new commercial not available on YouTube yet, but I did find this trailer and a “Making Of” clip:

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You may know Audrey Tautou as the star in Amélie.

“A woman without a perfume is a woman without a future.”
- Coco Chanel (1883-1971)