Cleveland Caveliers star LeBron James has been chosen as the 2008-09 NBA Most Valuable Player presented by Kia Motors. He appeared on his first Sports Illustrated cover at 17, and now “King James” has been voted the league’s Most Valuable Player by sportswriters and broadcasters – the youngest MVP ever. LeBron James, “The Chosen One”, has been a phenomenon in the NBA for a while now, wlthough is still only 24 years old. Comparisons with legend Michael Jordan (second youngest awarded the MPV Award) are plenty, including the fact that LeBron is not only a name on the field but also in TV Commercials. Whether it is  Nike, Sprite, Powerade or State Farm – King James is in many endorsement executive’s fav-5.

Now stock up on your favourite LeBron James gear: